FIT ME

FIT ME

Sunday, September 8, 2013

Ch. 1 Brief History and Mission Statement

Maybelline which is now a billion-dollar cosmetic brand, started out as a small family-owned business nearly a century ago in Chicago. A chemist named Thomas Williams wanted to create a product for his sister Maybel, who had the desire of attracting a man. Thomas added carbon dust to petroleum jelly which resulted in a lash and brow enhancing product. The first product released by Maybelline in 1915 was the Cake Mascara, which was, according to Maybelline, the first modern eye cosmetic for everyday use. Maybelline was also the first cosmetic company to advertise on the radio. Today, their products are used worldwide both on the runway and off, by women all over the world.

Maybelline New York has yet again released another cosmetic line, called Fit Me, which offers a natural looking and fresh alternative to most blemish-concealing and "skin-perfecting" products. Fit Me features foundation, concealer, pressed powder, bronzer, and blush, all in a large selection of shades from light to dark to match anyone's skin tone flawlessly. Fit me is not meant to change or cover your natural skin; instead it is meant to enhance the beauty you have and to give your skin a natural and fresh glow. As the Maybelline slogan says, Maybe She's Born With It. Maybe It's Maybelline!


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